What skills you learn

About course

Are you looking to further your analytics skills and improve the performance of business websites? Google Analytics is one of the premier tools used for analyzing web traffic data. In fact, more than 60% of Fortune 500 companies use the premium software to understand and improve the performance of their websites in terms of visitors, their acquisition, and their interaction with the site. 

Manipal ProLearn’s Google Analytics and Google Tag Manager certification course will introduce you to the platform and help you get familiarized with its basic and advanced functions. You’ll be able to learn Google Analytics online - right from creating an account, implementing tracking codes, to setting up data filters. You'll also learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze the basic audience, acquisition, and behaviour reports, and set up goals and campaign tracking to improve your website’s performance and get actionable insights.

Program Video

Master Google Analytics and help to grow businesses through intelligent data collection and analysis with our Google Analytics and Google Tag Manager certification course.

Who should attend this course

Product & Brand Managers

Web analysts

SEO specialists


Course Hightlights
After completing the Google Analytics and Google Tag Manager training, you’ll be considered as a strong and competent web analyst. The video lectures and exercises will help you to:
  • Master Google Analytics from implementation, interface dashboard explanation, different report analysis, to data interpretation.
  • Get guidance on how to build an effective measurement plan.
  • Learn to incorporate both web and mobile app analytics.
  • Introduction to Web Analytics
  • Overview of Google Analytics
  • Deep Dive into Google Analytics Platform
  • Things to do before implementing GA
  • Implementing Google Analytics on your site
  • Reporting Interface
  • Using Google Analytics Reports
  • E-commerce Analytics
  • Google Tag Manager
  • Google Analytics for Mobile Apps
Frequently Asked Questions
Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification courses across Technology, Digital Marketing, Data Sciences, Project Management, and Finance domains.
Carrying forward the Manipal legacy of over six decades in education, Manipal ProLearn helps working professionals and students to enhance their skills and fast-track their careers. Manipal ProLearn has partnered with industry leaders like Google, Microsoft, AWS Educate, EY, Sandbox, Manipal Academy of Higher Education, and Chartered Institute of Management Accountants (CIMA) to provide quality courses that add to your skill set.
We have redefined learning in the professional certification program space with a wide range of course options taught by expert faculty on an award-winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts. Not only are these certification courses good for skill enhancement, but with industry recognised certification, they are also a great value-add to one's resume. Over the last two years, more than 80,000 learners have advanced their careers with the help of our courses.

Currently, none of the courses has an entrance test. But some certifications might have their prerequisites which are mentioned on the respective course pages.

Once you have enrolled in a course, you will receive a welcome e-mail and a telephonic call from our customer support team. The features offered as part of the course will be explained clearly by our representative and also will also be listed in the mail correspondence.
Besides, our Customer Support team is available between 8 AM to 8 PM every day to help students on any course related issues.

The course material access will be active till the validity of your course which is 12 months from the date of your enrolment.

Manipal ProLearn gives learners an edge when it comes to employment opportunities. By partnering with industry leaders to provide quality courses, we add to your individual skill set and make you industry ready. Also, the constantly expanding list of top-end knowledge partners ensures that learners are exposed to the latest developments and trends across sectors.

In case you come across any issue, please write to us at and we will be happy to assist you. For a quicker response, use your registered e-mail id to reach out to us. Our Helpdesk is also available at 1800-103-5941 (Toll-free within India) and +91-80-42515887 and it is operational between 10:00 AM and 7:00 PM IST (Monday through Saturday). All tickets will be addressed within 48 hours.

All refund requests received by Manipal ProLearn are processed through the same gateway within 14 working days of receiving the request. For any exceptional cases where you have not received the refund amount, please write to us at We shall get back to you with an update on your refund request or valid reasons in case of rejections.